International companies think they understand motivation, but they actually face a complex range of considerations that they often fail to grasp—leading to wasted training opportunities. This is the main finding from EF’s latest global research report entitled ‘Decoding motivation: global insight into motivational drivers of corporate training’. It also finds that:
This report is based on a survey of over 1,000 senior executives responsible for staff development, and provides insight on ten countries: Brazil, China, France, Germany, Mexico, Russia, Spain, Sweden, UK and the US. Download the full report here for further insights and practical advice on the best techniques to motivate staff in your country.